
Symbolic Automotive Becomes MGR Racing's Title Sponsor and Official Racing Partner
Phoenix, AZ, December 23, 2005. Symbolic Automotive and Team MGR Racing today announced a long-term sponsorship agreement commencing January 2006, which will last into the next decade. Symbolic Automotive will become Title Sponsor of the Team - 'Symbolic Automotive MGR Racing' and the 'Official Racing Partner'. The sponsorship demonstrates Symbolic Automotive's ongoing commitment to the auto racing industry, an industry and a sport that continue to deliver massive global attention and which has significant appeal for Symbolic Automotive's consumer and automotive customers across the nation. The title sponsorship includes a number of benefits: - The team name will be 'Symbolic Automotive MGR Racing'.
- Symbolic Automotive will be the 'Official Racing Partner' of the team.
- Predominant Title Sponsorship branding on the new 2006 car, driver's and pit crews' overalls and helmets and other ancillary elements.
- Significant marketing activation opportunities including websites, merchandising, and promotional rights including access to team and track days.
- Behind the scenes access to the Symbolic Automotive MGR Racing Team, enabling Symbolic Automotive to bring exclusive race content to SymbolicAutomotive.com and its customers, allowing them to 'live the motor racing experience' and feel part of the racing team.
- Additional content will include Symbolic Automotive MGR Racing
I-Newsletters, Race Summaries and full team biographies, the Team MGR Racing story, exclusive Symbolic Automotive MGR Racing Team photographs, videos, wallpapers and screensavers. Commenting on the agreement, President and CEO of Symbolic Michael Hibdon said, "We are excited about this new phase of involvement in motor racing. As Title Sponsor of the Symbolic Automotive MGR Racing Team it raises our association with racing to a new level. The new agreement delivers a fantastic marketing platform; the associated benefits we acquire as a result of this new sponsorship provide us with additional opportunities to continue to raise brand awareness, build brand preference and drive new revenue. It will also provide our customers with unique and exciting race content through www.SymbolicAutomotive.com and www.MGRRacing.net." "This is the first time since the inception of the team in 1999 that the opportunity to become the team's Title Sponsor has existed," said Manuel Gil del Real, Owner and Manager of Team MGR Racing and MGR Racing's current lead driver. "With our unique synergy, I am sure that each one will benefit from the respective activities of the other, which is a first class prospect for everybody involved." As a Director of Production for Symbolic, I'm proud of the company's commitment to auto racing. As Team MGR Racing's Owner, I'm delighted to welcome Symbolic Automotive to the Team and look forward to many future successes." About Symbolic Automotive: Since 1990, Symbolic Automotive has produced the best results for Website Design, Racing and Marketing Videos, Automotive I-Promos, Interactive Photo Galleries, Sponsorship Presentations, and much more. Our automotive clients know that special applications require special tools. Our online marketing tools simply generate more leads and more revenue, while building long-term loyalty with your prospects and customers. © 2005 Symbolic Automotive. Symbolic Automotive and the Symbolic Automotive logo are trademarks of Symbolic. Other product and company names mentioned herein may be the trademarks of their respective owners.
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